Branding:

The branding was inspired by vintage fruit stickers, highlighting the connection to the food industry and its widespread presence in everyday life for many generations. This concept emphasizes that food production is essential and touches many areas, showcasing the variety of jobs and roles it creates across different fields. Adding onto the original branding, I added two more colours to help distinguish the podcast from the original branding.

Social Media:

For social posts, I wanted to create a personal and relatable feeling by using real-life human elements like textured illustrations and photos. Since FoodGrads targets young adults, platforms like Instagram is key, so the design emphasizes a casual, approachable style that connects with Gen-Z while feeling less “business-like” and more authentic.

Youtube Introduction Motion Graphic:

The motion graphic reinforces the vintage rebrand by using a rubber-hose art style, creating a cohesive connection with the overall branding. Its bright colours and the bright animation draws attention and engage viewers on the podcast’s YouTube page.